Interview 1

Who Did You Interview?

  • Francesco Petrucci - my home university colleague

Demographics That Might Provide Helpful Context for Their Responses

  • Born in Rome
  • LUISS student of economics and management - 2 year bachelor
  • Founder of Wannapet.com

Key Findings from the Interview

  • Choice of the product for absence of sugars
  • The last time he went for the dentist was in September for checking his teeth’s wellness
  • He thinks this idea is great but one weakness of it could be the unpopularity of the brand