Design Project 1 | Composite Character Profiles

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Journal Entry For

Project 1 - Composite Characters

Composite Character Profiles

Age: 30s
Employment Status: Remote Worker - Professional
Has Children
Motivations: Values sustainability and actively promotes eco-friendly transportation practices where available.
Sustainable Behaviours: Works remotely, avoids commuting, will encourage children to adopt eco-friendly practices, interested in electric vehicles for the future. Recycles actively.
Unsustainable Behaviours: Uses diesel car as personal vehicle for her family and dog due to public transport not being available/suitable.

Age: 40s
Employment Status: Farmer/Agricultural
Has Children
Motivation: Prioritizes practicality and affordability in transportation choices.
Sustainable Behaviours: Relies on personal vehicle for farming and commuting, suggests accessible and affordable sustainable options for rural residents.
Unsustainable Behaviours: Does not use public transport at all and uses diesel powered vehicles

Age: 30s
Employment Status: Rural to Urban Commuter
Has Children
Motivation: Moderate concern for sustainability, faces challenges due to limited public transportation.
Sustainable Behaviours: Encourages sustainable practices among children, suggests school bus services and improved cycling infrastructure. Recycles.
Unsustainable Behaviours: Commutes using personal car, does not use public transport.

Age: 20s
Employment Status: Employed - Professional - Hybrid working
No Children
Motivation: High concern for sustainability, actively promotes cycling, public transportation and carpooling where available.
Sustainable Behaviours: Works remotely when able, promotes sustainable transportation options, suggests improved first and last-mile connectivity.
Unsustainable Behaviours: Uses vehicle when not commuting for personal errands and trips.