Design Project 1 | Composite Character Profiles

Link to Student
Journal Entry For
Project 1 - Composite Characters

Composite Character Profiles

Composite Character 1 Sustainable Susan

  • Age: 30s
  • Employment Status: Remote Worker - Professional
  • Has Children
  • Motivations: Values sustainability and actively promotes eco-friendly transportation practices where available.
  • Sustainable Behaviours: Works remotely, avoids commuting, will encourage children to adopt eco-friendly practices, interested in electric vehicles for the future. Recycles actively.
  • Unsustainable Behaviours: Uses diesel car as personal vehicle for her family and dog due to public transport not being available/suitable.

Composite Character 2 Rural Robert

  • Age: 40s
  • Employment Status: Farmer/Agricultural
  • Has Children
  • Motivation: Prioritizes practicality and affordability in transportation choices.
  • Sustainable Behaviours: Relies on personal vehicle for farming and commuting, suggests accessible and affordable sustainable options for rural residents.
  • Unsustainable Behaviours: Does not use public transport at all and uses diesel powered vehicles

Composite Character 3 Moderate Mindy

  • Age: 30s
  • Employment Status: Rural to Urban Commuter
  • Has Children
  • Motivation: Moderate concern for sustainability, faces challenges due to limited public transportation.
  • Sustainable Behaviours: Encourages sustainable practices among children, suggests school bus services and improved cycling infrastructure. Recycles.
  • Unsustainable Behaviours: Commutes using personal car, does not use public transport.

Composite Character 4 Young Professional Peter

  • Age: 20s
  • Employment Status: Employed - Professional - Hybrid working
  • No Children
  • Motivation: High concern for sustainability, actively promotes cycling, public transportation and carpooling where available.
  • Sustainable Behaviours: Works remotely when able, promotes sustainable transportation options, suggests improved first and last-mile connectivity.
  • Unsustainable Behaviours: Uses vehicle when not commuting for personal errands and trips.