Friend 1

Who Did You Interview?

  • friend

Demographics That Might Provide Helpful Context for Their Responses

  • young
  • male
  • pretty wealthy

Key Findings from the Interview

  • plastic water bottle 2 or 3 day
  • would actually be willing to spend money to reduce waste
  • things to buy: straw + water bottle
  • convenience matters more than the money
  • recognizes problem never takes action