Interview 1

Who Did You Interview?

  • College student 1 (Did not collect data on individual’s profile, kept anonymous)

Demographics That Might Provide Helpful Context for Their Responses

  • College Student
  • Curtin University
  • Asian-Australian
  • Female

Key Findings from the Interview

  • Student 1 has basic knowledge of sustainability.
  • Aims for more conscious purchasing decisions, but will prioritise low pricing over sustainability.
  • Believes that college students are aware of environmental and social impacts of fashion industry, but with the rise of online shopping platforms (e.g. Shein and Temu) this deters students from making conscious purchasing decisions in favor of convenience.
    • Students are also easily influenced by social media influencers
  • Information they find valuable regarding sustainable clothing: Materials used, labor practices
  • Recommendations for features/functionalities of app promoting fashion sustainability:
    • Ease-of-use
    • Assist in making fast decisions