Who Did You Interview?
- Full time 1 (Did not collect data on individual’s profile, kept anonymous)
Demographics That Might Provide Helpful Context for Their Responses
- Full Time employee
- ADF (Australian Defence Force)
- Asian-Australian
- Female
Key Findings from the Interview
- Doesn’t value sustainability, but applies sustainable behaviours
- Quality > Quantity
- Prioritises durability of clothing that outlive trends
- Believes that college students aren’t aware and further influenced by trends, idols and celebrities
- Students generally prioritise trends
- Information they find valuable regarding sustainable clothing:
- Labor practices
- Fair wages
- Recommendations for features/functionalities of app promoting fashion sustainability:
- Displaying valuable information mentioned above