Who Did You Interview?
- College Student 2 (Did not collect data on individual’s profile, kept anonymous)
Demographics That Might Provide Helpful Context for Their Responses
- College Student
- Singapore University of Technology and Design (SUTD)
- Asian-Australian
- Female
Key Findings from the Interview
- Doesn’t value sustainability, but applies sustainable behaviours
- Quality > Quantity
- Prioritises durability of clothing that outlive trends
- Rationalize clothing purchase based on number of wears you’d get out of a piece
- Believes that college students are aware, but purchase decision is dependent on pricing
- Information they find valuable regarding sustainable clothing:
- Comfort
- Durability
- Recommendations for features/functionalities of app promoting fashion sustainability:
- Display carbon footprint of clothing piece