Design Project 1 | Composite Character Profiles

Composite Character Profiles

Lim

• No knowledge about sustainability
• A male student who doesn't wear makeup much
• Has a lot of interest in sustainability
• But skeptical about the sustainability claims made by companies (whether they are truly sustainable)

Ella

• Has knowledge about sustainability and ingredients in cosmetics
• Selects cosmetics carefully as she also purchases them for her children
• Tries to buy refillable products
• Strives to use products with minimal environmental impact in packaging

Hyuna

• Well-informed and aware of sustainability
• Has a lot of interest in selecting sustainable cosmetics and actively tries to practice it, but struggles to obtain accurate information
• Willing to purchase expensive sustainable cosmetics if their efficacy is well guaranteed

Suji

• Has knowledge about sustainability and intention to use sustainable products
• However, finds it difficult to accurately identify which products are sustainable