Point of View Statements
Point of View Statement 1
Lim considers what sustainable products are available when purchasing basic cosmetics such as lotion, body wash, and sunscreen, even though he doesn't use cosmetics frequently. This is because he has an interest in the concept of sustainability but is unsure of the criteria for assessing sustainability when buying cosmetics. Therefore, he would greatly benefit from using an app or visual evidence that provides clear standards for the sustainability of cosmetics.
Point of View Statement 2
Ella is looking for products that guarantee sustainability in packaging and cosmetics because she has a great interest and knowledge in ingredients and sustainability. Additionally, since these are cosmetics used by her children, she wants to ensure they are using better and safer products.
Point of View Statement 3
Hyuna needs to purchase high-quality cosmetics with guaranteed effectiveness, even if they are expensive because her consumer values prioritize sustainability.
Point of View Statement 4
Suji needs to find ways to shorten the time spent searching for and evaluating information as she leads a busy life in New York. She finds it difficult to discern information on her own, but she has the financial means and the willingness to purchase expensive yet high-quality cosmetics.
Selected Point of View Statement
[USER] needs to [USER'S NEED] because [SURPRISING INSIGHT]