Matthew

Who Did You Interview?

• Matt (friend)

Demographics That Might Provide Helpful Context for Their Responses

• Male, White, American
• Mormon, we went to school together
• Family owns many ranches and farms

Key Findings from the Interview

• Felt that there are better ways to reduce driving - policy, incentives, just driving less without need for tracking, de-incentivizing people through media and marketing campaigns
• Raised a valid point that if this app takes off, and millions subscribe and aim for incentives for driving less (say 80% of people do actually drive less), where would funding come for incentivizing people? Will the pool of people on the app become so large that nobody wins?
• Would this be regional or local or geographically based into zones? Or the whole state, country or continent? How’s the market broken out?