Demographics That Might Provide Helpful Context for Their Responses
College graduate worker/graduate student
Male
Asian-American
Key Findings from the Interview
Sean believes that berries and fruits must be absolutely fresh but vegetables can be placed in storage for longer. He keeps canned food in case of emergencies.
Sean is willing to pay up to 180% more for organic food. He believes organic foods have less pesticide usage and he values health.
Sean has never tried to grow his own food before due to the lack of time. Lit spaces are not a concern because he has space in his backyard. However, he believes buying food is cheaper than planting his own food because of opportunity costs. He would like to grow his own food if the process is more convenient and less time-consuming.