Demographics That Might Provide Helpful Context for Their Responses
28 year old
male
Key Findings from the Interview
Feelings about sustainable fashion: Sensible about sustainability and generally avoiding buying low quality stuff in favour of better-quality brand (ex. Patagonia)
Relathionship with clothes: Buying clothes when needed. Turnover mostly seasonal (jacket for winter/ swimwear for summer)
% of unwanted clothes in their wardrobe: 30%
Suggested ways to give clothes a new life: Charity, selling. Partially involved
Why not involved: Not enough time/will to actually take all the clothes and bring them to the charity or to create the announce selling post on platforms like vinted