Design Project 1 | Testing Takeaways

Planning to Iterate

• Was the feedback consistent?

In some aspects they were. The main recurring insight is that there is improvements to be made on the message.

• What were the best learnings?
• Message needs change
• Shorten
• A/B or image
• Another text
• Camping has similar problems
• Recycling division
• Litter bill maybe not even grab the trash can, additional awareness initiatives might be necessary
• What should you implement as you ITERATE?
• Message improvement
• Redesign