Junior Brand Manager at L'oreal

Who Did You Interview?

  • A 1st degree Family member

Demographics That Might Provide Helpful Context for Their Responses

  • Age: 25
  • Occupation: Junior Brand Manager at L'oreal Dubai for the Giorgio Armani Line
    • He is also a part-time health and fitness influencer
  • Gender: Male
  • Nationality: Egyptian

Key Findings from the Interview

  • As a Junior Brand Manager at L'Oréal, the interviewee recognizes the importance of branding. He suggests that a well-branded and marketed service concerned with an environmental aspect could appeal to Dubai's younger, environmentally-conscious demographic.
  • He also suggests that incorporating health-related incentives, such as gym membership discounts, free fitness classes, or health food vouchers, could motivate health-conscious individuals to actively participate in such sustainable behaviour.
  • He further suggested that collaborations between the such a service and well-known health and wellness brands(i.e. Fitbit and Johnson&Johnson) would lend credibility to the service and make it more appealing to a broader audience.
  • The interviewee emphasized that educational campaigns concerning detrimental effects of improper frying oil disposal on the environment and human health would have significant influence the success of the proposed service.