Demographics That Might Provide Helpful Context for Their Responses
Age: 25
Occupation: Junior Brand Manager at L'oreal Dubai for the Giorgio Armani Line
He is also a part-time health and fitness influencer
Gender: Male
Nationality: Egyptian
Key Findings from the Interview
As a Junior Brand Manager at L'Oréal, the interviewee recognizes the importance of branding. He suggests that a well-branded and marketed service concerned with an environmental aspect could appeal to Dubai's younger, environmentally-conscious demographic.
He also suggests that incorporating health-related incentives, such as gym membership discounts, free fitness classes, or health food vouchers, could motivate health-conscious individuals to actively participate in such sustainable behaviour.
He further suggested that collaborations between the such a service and well-known health and wellness brands(i.e. Fitbit and Johnson&Johnson) would lend credibility to the service and make it more appealing to a broader audience.
The interviewee emphasized that educational campaigns concerning detrimental effects of improper frying oil disposal on the environment and human health would have significant influence the success of the proposed service.