👆Cool shoe project

• 90s poster (product)
• record （广告）
• & in-real life
• presentation (process)

Problems that need to solve.

potential materials:

• Kelp (seaweed into spinning threads)
• collaboration with AlgiKnit, but maybe expansive/need scale
• coffee PLA
• primarily selling the shoe around college campuses (book stores etc.).
• however: seems like it could only be brown in color
• modified polyester
• oyster shell powder
• mineral-filled PLA
• hemp PLA
• hemp PLA

*PLA = polylactic acid

问题：如何平衡环保和盈利（环保材料成本价，最好自己研发环保材料专利）

• 如果定位为盈利：仅鞋底，鞋垫，使用环保材质。可拆解鞋底，可换鞋底。

主打方便舒服,限量，别人难以获取的

Problem:

• Kenny, a soccer player, is often faced with the problem of worn-out shoes due to his rigorous daily workouts. He essentially finds himself in need of a new pair each month. What he is seeking on the market is footwear that offers style and durability without straining his budget. And most crucially, as a fashion enthusiast who cares about environmental sustainability, he wants shoes that are eco-friendly. This way, even if he changes his shoes daily, he won't face criticism or contribute to environmental degradation.

Slogan: “Your Future Shoe. Created by Gen-Z, For Gen-Z.”

Special thanks to our shoe designer: Midjourney

Product descriptions:

• Through 3-D printing, we offer athletes and fashion enthusiasts shoes that are not only stylish and comfortable but also durable and environmentally friendly. Collaborated with Stanford University's sustainability department, every pair of our shoes is constructed from 100% sustainable materials, utilizing 3-D printing technology and AI-empowered design to create a futuristic aesthetic. Moreover, all our shoes are washable and have a modular design akin to Lego, allowing for disassembly and reassembly.
• For example, if an athlete such as Kenny wears out just the sole, we can send him a new one, which he can easily fit into the existing shoe. When Kenny decides he wants a change in style, he can return his old shoes to us. We then deconstruct and recycle the raw materials, using them to produce new, even more stylish footwear.

Purchase:

• To prevent the wastage of sustainable raw materials, we currently operate on a made-to-order basis. Shoes are only produced after an online order has been placed.

Shoe Product Line: 每一款鞋都是限量的，都有编号（例：001）

• Regular line: select pre-existing design on our website, select the type of feet & size, pay, we 3D print the shoe and send it to you.
• The Even Cooler Line (private customize with extra fee)：
• Customize cushion: Our platform offers a custom cushioning feature. Users can scan their feet using their smartphones, and we will then tailor the shoe shape to ensure an optimal fit for their unique foot structure.
• Customize sole: We also offer a customizable sole feature. By indicating the intended use of the shoe, we can provide the most suitable sole material to match the user's specific needs.
• Customize look: If our pre-existing designs don't catch your eye, don't worry! You can create your own unique shoe using our website's generative AI feature. This ensures your shoes will be truly one-of-a-kind, eliminating any concern about sporting the same footwear as everyone else!

potential materials:

问题：如何平衡环保和盈利（环保材料成本价，最好自己研发环保材料专利）

• 如果定位为盈利：仅鞋底，鞋垫，使用环保材质。可拆解鞋底，可换鞋底。

主打方便舒服,限量，别人难以获取的

Todo list

For this project, you’ll focus on these steps of the design thinking process:

⚠️⚠️ ⚠️⚠️ ⚠️⚠️ ⚠️⚠️ ⚠️⚠️ ⚠️⚠️ ⚠️⚠️ ⚠️⚠️ ⚠️⚠️ ⚠️⚠️

You will share your proposed design ideas with classmates and reviewers at the beginning of the fourth week of the quarter.  We’ll all be evaluating your proposed designs based on these criteria:

Workflow / Steps in the Process

Here’s a high level overview of the steps that we’ll be following over the next few weeks…

• Identify Your Initial Area of Focus
• What aspect of sustainability would you like to focus on for this first project?