What did you observe?

What did you observe and note as you watched users interact with your prototypes?

• Users seemed to navigate the chrome extension quite easily
• Users did not interact with home button or exit button
• Seemed to click around randomly, no consistent consumer journy

What feedback did your users share after the testing?

What feedback did your users share after they've had a chance to interact with and explore your prototypes?

Things to add

• Redirecting to a page about the brand
• Include more different alternatives
• Show the advantage of buying the more sustainable product, what will i get?
• Make more customer centric
• Comparison page
• Make things pop out more, more distinction
• Include references
• To research: How much online shopping is done via online and mobile?
• Dress Life
• Ask Tom

EBI

• Not profitable. How can you make this so that people would pay money for this?
• Changing mindset of people who already have brand loyalty is hard
• Would brands block your extension?