Demographics That Might Provide Helpful Context for Their Responses
Feminist, woman, older to me
Sister-in-law, Behavioral Economist
Not sensitive to energy conservation, but also doesn’t drive or fly much
Key Findings from the Interview
Couldn’t relate to the idea as Huma doesn’t drive much and when she does, it’s short distance driving
Wondered about how this affect behaviors, behavioral-psychology and whether would people drive less, to win prizes and incentives, only to take other means of transport that aren’t as good environmentally and which don’t count as “driving” (for example, rideshare, taxis etc).
Struggled with how does the user get to decide whether or not to enable or disable the app? is it on always? if not, what if I just disable the app?