Composite Character Profiles

Composite Character Profiles

Family Fred

• Stable career and steady income flow
• Spend more on household goods
• Experience with community gardens
• Would want vegetables and composting
• Care about sustainability more than Gen-Z
• Wants to educate children about sustainability
• Wants: Youth programs for kids - workshops, educational tools
• Fertile, rich soil
• Support local businesses

Gen Z Ginny

• Aware of sustainability, execute some sustainable actions
• No previous experiences with gardens
• Not interest towards sustainable recreative activities
• Care about aesthetics, would want more flowers and pretty areas to possibly take pictures in
• Motivated by social aspect - bonding experience

Low socio-economic neighbourhood Lewis

• Shared supplies
• Want benefits from the garden
• Simply want to participate in the garden to cut down costs from grocery shopping
• No regard for sustainability, believes being eco-friendly is a privilege they cannot afford
• Lives in an area where most people cannot afford to eat healthy - fast food is cheaper than buying groceries
• Would want essential fruits and vegetables - onions, garlic, lettuce, tomato, carrots, berries, cabbage

Gardener Gordon

• Wide variety of vegetables and flowers
• Cares about sustainability a lot
• Gardening is not just a hobby, it’s a job
• Wants compost, irrigation, the whole shabam
• Concerned about soil degradation, water runoffs, droughts, etc.