Point of View Statements
Point of View Statement 1
The action-taker needs to keep engaging in sustainable actions because they are sensible about the topic and able to translate their beliefs in actions
Point of View Statement 2
The “would but don’t” people need an effortless way to get rid of the clothes they don’t want anymore because they would like to undertake some action to be more sustainable and are aware of the potential other usage of their clothes but fail to do so because selling old clothes or bringing them to charity always requires time/effort.
THESE ARE THE TARGETED CONSUMERS
Point of View Statement 3
The fast fashion prey needs to find cheap trendy and enviromentally friendly clothing because he wants to follow trends and buy new clothing once or twice a month. A good solution is shifting from fastfashion to vintage clothing: both are cheap and trendy but the second option is hugely more sustainable
Point of View Statement 4
The adult needs to keep buying long lasting garment because this has a positive impact in reducing clothing waste.
Selected Point of View Statement
The “would but don’t” people need an effortless way to get rid of the clothes they don’t want anymore because they would like to undertake some action to be more sustainable and are aware of the potential other usage of their clothes but fail to do so because selling old clothes or bringing them to charity always requires time/effort.