In redefining the company experience of Starbucks, Starbucks could create products like: digitally-controllable insulated reusable bottles, more working-friendly tables and chairs that supports back & neck, collaboration screens, or use their unique marketing to create the habit for customers to be mindful of their environmental footprint. These products have the goal to make customers feel good about buying products from Starbucks, and view Starbucks as not limited by their coffee or food, but allow it to be an interactive space between customer-customer or customer-barista, and a creative haven that involves innovative approaches to sustainability. Although Starbucks is intuitive and functions well as a café, it is not a collaborative space, yet.
By implementing money-saving techniques for customers (ie. when customers bring their own reusable bottles, $1 could be reduced from their purchases… or Starbucks Rewards’ incentives), the “Brand Loyalty” aspect would attract Starbucks to adopt these product strategies.
- customizing the experience for customers from different age groups and trends (ie. introducing a more trendy/savory menu of food and drink for Generation Alpha: youth, while satisfying the parents of the equally-attractive nutritional values)
Main Problem: Customer Behavior and Feelings (at Starbucks)
Empathy Goal: To make customers happier and feel good about buying products from Starbucks