Warm Up Exercise

Link to Student
Martina Paz Menendez
Journal Entry For
Warm Up Exercise
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I got thinking about how much my friends and I like to gather around a table and have fun. Many weekends, that means sitting around a table and drinking wine. That got me thinking, how can we make wine drinking, and in particular, the wine bottle, more sustainable?

The main issue I found with wine bottles is that we inevitably throw them away: there is no means to return them, and even if there were, I think we would think its a hassle to return them. So what could be an incentive to make us reuse the bottle? To answer this question I first had to decide who we areā€¦

  • Young (+21):
    • we like to have fun
    • we like to be ā€œinā€: FOMO
  • We like to feel we are helping the community (local producers)
  • We donĀ“t have too much money of our own
  • We care about the environment but we are lazy
  • We like easy, cheap, and good
  • We like to get together on the weekends and drink wine

Young people consume a lot of bottles of cheaper wine (we donĀ“t care if it is reserve or not, so there is a high rotation of bottles that are getting thrown out).

And what is it that makes us like wine?

  • We like the taste
  • We like the mood (a bit nostalgic, sweet, mysterious, cool)
  • We feel like we are in a Gatsby movie
  • Add candles to the wine diner and every friday night is different
  • Wine is cool

And we do care about the environment, as I remember the table I only recall the wine bottles as waste (when we go to the supermarket, we try to buy as little packaging as possible).

But wine needs to come in a bottle, so what could we do?

What if we could create an exclusive club aimed at people like us, where the ticket is the bottle?

The idea of the club is a space where you can refill your bottle with local wines (variety of prices) and either drink it in the cool club or take the bottles (one per person, because it is an exclusive ticket) back to your house, with a sustainable and cheap cork.

By creating this special ticket bottle, and adapting the original bottle we add sustainability as a characteristic: because its special tag/club participation makes us reuse it and because it uses sustainable corks and a sustainable and durable label (based on shampoo waterproof labels). We play with young personsĀ“ FOMO: everyone wants to be part of this exclusive club that pivots on wineĀ“s coolness, a gathering of fun people and a focus on local production.

In terms of the bottle itself, it must be cheap but durable and easy to carry, as well as have a shape and label that indicate its appealing to young people but at the same time it is still wine. The bottle has grip on the top of the label and at the bottom to avoid slipping.

We use either coffee corks (inspired by hzcork), recycled sea material corks (vinventions) or screw on corks (we are talking about wines that are cheaper and will be consumed in the short term, so they are not that affected by cork quality).

We solve our Friday night dilemma: we are no longer producing waste, our bottle is no longer a problem, it is an enabler!

  • Sketches
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preliminary sketches (qr code=ticket; serial number gives focus to exclusiveness).

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