Working Problem statement

Drab advertisement columns on Stanford campus do not grab students attention.

Draft A CCP:

Name: Stressed Susan

I feel overwhelmed by so much advertisement on the one hand. On the other hand I dont know where on campus advertisment columns are located.

I need an overview of information and I need less information

I need structured information

I need a reason to look at advertisement columns

PoV: everything the persona needs | CCP: Persona beschreiben

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