Composite Character Profiles
Composite Character 1: Edward Armstrong
I am a determined cyclist and I am aware of the importance of wearing a helmet. I do long rides, over 150km sometimes. Therefore I will occasionally stop at gas stations or fast food restaurants to refuel and use the restroom. To not look stupid inside, wearing a helmet, I will leave it outside together with my expensive bike that I am locking of course.
- 54 years old, from Colorado
- rides his bike 4-5 times a week, depending on his capacity.
- design-oriented, even shaves his legs.
- [ADVANCED CYCLIST] needs to [PUT OFF HIS HELMET] because [HE DOES NOT WANT TO LOOK FUNNY INSIDE THE GAS STATION].
Composite Character 2: Eddie Wallager
I am a high school student and my mom is forcing me to wear a helmet to school. It looks bad with my longer hair sticking out underneath, so I don’t want the other students to see me. In general, it makes me look overprotective and uncool. As soon as I enter school, I just want to get rid of it.
- 15 years old, from Ohio
- likes to spend time with his friends and play video games
- rather insecure about his appearance, wears mostly hoodies.
- [STUDENT] needs to [GET RID OFF HIS HELMET] because [HE DOES NOT WANT TO BE SEEN WITH IT].
Composite Character 3 Elizabeth Wallager
My son does not want to wear his helmet so he often leaves for school without it. I just want him to be safe during traffic rush hour so I’ve bought him this expensive helmet again that he has lost once before. He “forgot it in his class room” but maybe it also got stolen or he lost it otherwise.
- 51 years old, from Ohio
- cares about her family, gardening and her business
- works long hours and is often tired
- [MOM OF A STUDENT] needs to [SPEND A LOT OF MONEY ON BIKE HELMETS] because [HER SON LOSES OR GETS HIS HELMET STOLEN].