What are the principal advantages of creating a conceptual design model using masses before diving into the detailed design and building element modeling?
To model and dimension your design with a great perspective of their dimensions and interaction with their surroundings. Also, by taking advantage of the schedules tool, you could know in advance of the area that you are using on each floor of the project.
Can you think of any examples of a real building around the world that most likely was created by exploring the form using conceptual mass models?
Torre Manacar in Mexico City a Project by the Mexican architect Teodoro González de León