Preparing for Elevator Pitch

Link to Student
Rawda Al Jneibi
Journal Entry For
Preparing for Elevator Pitch
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Adoptability

  1. Considerations for Adoption:
    • Convenience: Time-saving benefits compared to traditional ironing or steaming.
    • Ease of Use: Simple operation and intuitive controls.
    • Space Efficiency: Compact design suitable for small spaces.
    • Aesthetic Appeal: Modern look that fits various closet styles.
  2. Potential Barriers:
    • Initial Cost: Price point may deter budget-conscious consumers.
    • Maintenance: Need to refill water and clean the device.
    • Awareness: Educating consumers about the benefits over traditional methods.
  3. Changes Needed:
    • Mindset Shift: From traditional garment care methods to smart solutions.
    • Closet Setup: Adapting closet space to accommodate the hanger.

Pricing Model

  1. Pricing Structure:
    • Upfront Cost: One-time purchase price.
    • Subscription Cost: None, or optional for additional features/services.
  2. Financial Incentives:
    • Rebates: Possible rebates for energy-efficient appliances.
    • Rewards: Discounts for first-time buyers or bundle deals with other smart home products.

Sustainability Impact

  1. Sustainability Benefits:
    • Reduced Energy Usage: More efficient than traditional irons or steamers.
    • Lower Water Consumption: Uses minimal water compared to full laundry cycles.
  2. Current Problem Size:
    • High energy and water consumption from conventional garment care methods.
  3. Impact Measurement:
    • Compare energy and water usage before and after adopting the Smart Refresh Hanger.
    • Estimate reductions in carbon footprint and resource consumption.

Competitive Advantage

  • Current Alternatives:
    • Traditional irons, steamers, and laundry services.
  • Competitive Products:
    • Other smart garment care devices.
  • Comparison:
    • Smart Refresh Hanger offers combined features of hanging, steaming, and refreshing in one device, unlike traditional single-purpose tools.

Use of Design Thinking / Human-Centeredness

  • Addressing Essential Needs:
    • Solves the problem of maintaining wrinkle-free, ready-to-wear clothes with minimal effort.
  • Design Evolution:
    • Observing: Identified the hassle of traditional garment care.
    • Interviewing: Gathered insights from users about pain points.
    • Defining a POV: Created a clear problem statement.
    • Ideating: Brainstormed innovative solutions.
    • Prototyping: Developed and refined the Smart Refresh Hanger.
    • Testing: Gathered user feedback to improve the design.
    • Iterating: Continued refining based on feedback.

What’s the Roadmap?

  • Future Development:
    • Enhancements: Adding features like fabric-specific settings, app connectivity for remote control, and more compact designs.
  • Growth Potential:
    • Expanding the product line: Variants for different types of clothing or travel-friendly models.
    • Integration with smart home ecosystems: Compatibility with other smart home devices and automation systems.