Novel Nicole: Nicole needs to keep her helmet out of sight of her research team because they think a helmet in the workspace symbolises a mind closed to ideas. She’s got a big backpack full of novel prototypes of her work on brain psychology, more specifically on establishing a basis as to why people believe in superstitions. Crazy, right? She bikes to her research centre right in the middle of New York City, so you can imagine there’s no dedicated space to park her bike and lock it securely. Leaving her helmet out there is not safe too; her superstitious mind starts to overthink and that leads to all kinds of chaos at work. What can she do?
Adventurous Alex: Alex loves hitting urban parks and trails on his bike, always on the lookout for cool photo ops and a bit of nature amidst the city chaos. His helmet’s essential for safety, but it’s a real pain when he wants to chill, hike, or grab a quick coffee. Carrying it around just kills the vibe of his spontaneous adventures, and leaving it with his bike makes him worry it’ll get snatched. Plus, when he joins group yoga sessions in the park, a bulky helmet is the last thing he wants to drag along.
Eco-friendly Emma: Emma’s all about living green and bikes everywhere to cut down on her carbon footprint. She’s super active in her community, always at farmers' markets, street fairs, and environmental rallies. With her reusable bags and eco-friendly gear, there’s no room for a helmet when she’s off her bike. Emma loves her minimalistic lifestyle and hates carrying extra stuff. Plus, her friends are all about that clean, clutter-free look, so showing up with a helmet in tow feels awkward.
After survey results on 7/7
Practical Paul:
Paul is a 19-year-old college student who values practicality and simplicity in his daily life. He bikes to campus to save time and avoid the hassle of parking or public transportation. For Paul, safety is paramount, so he always wears his helmet, but he’s frustrated with how bulky and uncomfortable most helmets are. He’s a minimalist at heart and dislikes carrying anything unnecessary. The bulky design of traditional helmets makes them a pain to manage, especially when he needs to carry them around campus between classes. Paul prefers a streamlined routine and efficient solutions. Whenever he’s not riding, he often finds himself juggling the helmet awkwardly, trying to fit it into his minimalist lifestyle.