Demographics That Might Provide Helpful Context for Their Responses
Age: 57
Job: Manager of a company
Current Location: Florida
Key Findings from the Interview
Wears the same thing every week for work, does not often need new clothes, only when something wears out or breaks
If he is going to buy something he is very brand loyal and also asks for staff recommendations (does not keep up with latest trends himself)
Is environmentally conscious when it comes to long lasting things like cars (purposefully bought hybrids and planning on their next car being electric) however does not care as much when it comes to clothing