Demographics That Might Provide Helpful Context for Their Responses
Stanford CEE Student
female
climate aware, desiring to be more sustainable
Key Findings from the Interview
Will be more inclined to buy something if it feels on brand/ something niche that I like. e.g. minions merch/ colorway
I’m often scared to check my bank account when I want to make a purchase, easier to justify things I don’t need if I don’t know what proportion of my total money it’s eating up.
Girl math: if I spend $100 on 5 different things, then I spent less money than if I were to have spent that same $100 on 1 thing.