Who Did You Interview?
Demographics That Might Provide Helpful Context for Their Responses
- Older, early 50s
- Has a family to take care of
- Works a full time job
Key Findings from the Interview
- She spends about 300-500$ every time she goes to Sam’s Club on unnecessary items. (Came for milk, left with 20 more items).
- Grew up in Soviet Bloc (Romania): influences a lot of her consumption behaviors
- reuses a lot of Tupperware, jars, clothes become towels, etc.
- is more prone to splurge now than she was before, uses her upbringing as an excuse to treat herself and her family