Composite Character Profiles

Composite Character Profiles

Apathetic Agnes

• Has heard of/seen the effects of fast fashion, but feels very far removed from those issues. Can’t empathize with the suffering people when they walk into a clothing store
• Impulse buyer

Out-of-Necessity Nancy

• She’s a minimalist at heart, but the fact that she is responsible for taking care of her children is where most of her consumeristic habits lie. She’d do/buy anything to make them happy!
• Has dependents (children…) who he has to shop for and who are constantly growing and needing new clothes, shoes, school products

Conscious Catherine

• Avoids buying whenever possible
• If she is buying, she first, tries to shop secondhand (for the cost-savings and the enviromental impact), but if not possible, she buys something from an environmentally-conscious brand
• Contributes to a circular/sharing economy by selling/donating used items