Who Did You Interview?
- Vivi Barretto (Cousin)
Demographics That Might Provide Helpful Context for Their Responses
- Age: 28
- Job: Mall curator
- Lives in São Paulo
Key Findings from the Interview
- Works as a mall curator so must look fashionable for her job
- Constantly buying newest trends, closet is every expanding. Staying updated with fashion industry
- Willing to spend any amount of money on fashion items (spent over $5000 on a purse)