Ambitious Anna
- Young adult
- Wants to build a very good career
- Doesn't have time to go grocery shopping or look after her house
- Wants services that can help her save time and effort
- Worried about climate change
Lazy Laura
- Student
- Likes to party every day
- Always in a state of bankruptcy
- Wants services that can help her reduce her spending
Kind Kevin
- Family man
- Concerned with sustainability
- Believes in a sustainable future
- Is willing and able to put some effort for promoting sustainability with his daily tasks
- Prefers to be loyal to one company over long periods of time. Does not like change.
Grammy Grace
- Old age pensioner
- Does not have the state of mind to think or care about sustainability
- Does not use smartphone and does not use applications
- Isn't able to pay much