Change isn't easy!
While we can often list a bunch of very rational reasons for why someone should want to change, they often resist. Â When users have choice, we need to assess and help them move through the steps of accepting and acting on the change.
Journey Maps are a very useful framework for:
- capturing the traits of a specific user profile and their needs
- list the steps in the user's journey
- itemizing their their needs at each step in the journey
- capturing your assessment of their emotional journey -- how are they feeling? -- at every step of the way
- identifying opportunities to improve the journey
- ideating about ways to deliver on those opportunities
Here are some examples of Journey Maps for:
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