What service or app features will be most helpful to get feedback on?
Signing up — Ask peers when/if they would be willing to share private information
Exploring and navigating — Understand user behavior when having too many options in the desired area
Listinghighlightsandfilters — Showcase different filters and identify which are preferred
Payment methods — Identify which payment methods are used most frequently among users
Sustainable thinking: Understand customer's willingness to share their flats
Testing Strategy
What is the best way for us to get useful feedback for each of these features?
What does useful feedback look like?
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Signing up
Accepting the privacy policy and agreeing to share private information
User rejects sharing private information and would then continue as a guest (but cannot book)
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Exploring and navigating
Show option with 3 best guesses and further listings on-demand versus all listings at once
Understand whether listings should be ordered as lists or as tiles for example and what information should be available immediately (e.g. based on price or location)
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Listinghighlightsandfilters
Let customer list any information that would convince her/him to book a certain space
Show our ideas regarding the listing highlights and filters and ask for opinion
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Payment methods
Understanding preferable payment methods
Paying online using a Credit card or Paypal or paying on arrival.
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Sustainable thinking
Ask whether the respective person has ever rented out some parts of its flat or house
Ask whether s/he would do that if they were capable (in the sense of owning a house for example)