Demographics That Might Provide Helpful Context for Their Responses
Middle-aged (~45)
Male
Engineer
Has carpooled in the past
Key Findings from the Interview
For people who don't typically Uber, they are largely out of our market.
Generally in favor of electric car and carpooling Uber ideas, notes that something like a carpooling Uber existed, and was a 1800 number. (check validity)
Focused on price. If the ride is cheaper as carpooling/electric, they are for it.