Trendy Ella
[Who] needs [What] because [Reason / Surprising Insight]
Ella needs a neat way to implement a workstation in her home that she could easily pack away because she lives in a cramped living space and want to have room for having friends and family over.
The professional remotely Tom
[Who] needs [What] because [Reason / Surprising Insight]
Tom needs something that can make his remote working experience more adaptable in order to avoid health issues in the long run with back pain as well to be able to feel more spacious when he works.
Busy Monica
[Who] needs [What] because [Reason / Surprising Insight]
Monica needs a better way to stay organized and to separate work from home since she has a hard time enjoying her free time when constantly being connected to her work.
Light sensitive Alex
[Who] needs [What] because [Reason / Surprising Insight]
Alex needs better lighting when he studies from home at his desk because his apartment has a very poor stream of day light and easily becomes very tired and loses focus when he studies.