CEO Kate

• Constantly away on business trips, travels way more than the average person
• Has stayed in her fair share of hotels and recognizes how wasteful they can be
• Wishes her need to travel could be supplemented with something more sustainable

Housekeeper Harry

• Spends his days washing linens, throwing away single use hygiene supplies that never got used, and using lots of plastic
• Wants to make his cleaning job simpler and easier

Retired Rachel

• Milks the luxuries and amenities of hotels whenever she travels
• Does not see the environmental harm that large corporate hotels bring about
• Will travel and stay no matter what