Anxious Adam

• Doesn't like the large, noisy crowds that usually make up a mall space
• Still has the desire to go out for shopping purposes, but needs a space with more designated quiet spots
• Young adult, middle class

Adventurous Jaya ( Dymasius )

• Like a place that is bright, and more than just for eating and doing shopping
• Use a commercial place for interacting with people. Would love to have community event
• Suggesting that commercial place has a mix with nature and animals.

Confused Claire

• Finds spaces like malls hard to navigate
• The noise, crowds, and lights overwhelm her
• Needs to go to shopping spaces to find things that fit her, but doesn't like to

Character 4

• Key attributes
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