Testing Priorities

What product features will be most helpful to get feedback on?

• Product Feature 1 — If they like the tabs by themselves or tabs in the bottles more?
• Product Feature 2 — packaging.
• Product Feature 3 — Individually packaged tabs or loose in a larger container?
• Product Feature 4 — sustainable ingredients
• Product Feature 5 — Shampoo and conditioner packaged together or separately?

Testing Strategy

What is the best way for us to get useful feedback for each of these features? What does a useful feedback look like?