What product features will be most helpful to get feedback on?
- Product Feature 1 — If they like the tabs by themselves or tabs in the bottles more?
- Product Feature 2 — packaging.
- Product Feature 3 — Individually packaged tabs or loose in a larger container?
- Product Feature 4 — sustainable ingredients
- Product Feature 5 — Shampoo and conditioner packaged together or separately?
What is the best way for us to get useful feedback for each of these features? What does a useful feedback look like?
Single Use Tabs/Bulk?
- First approach: Ask them if they more about mobility or convenience
- Back-up approach: Ask them what form they use more often
- First approach: Ask them to comment on the appearance of the packaging
- Back-up approach: Ask them about how easy they think it would be to open
Individual packaged tabs/ loose
- First approach: Ask them which is more convenient
- Back-up approach: Ask them what they would use in their day-to-day lives
- First approach: Ask them if they truly care that a product has fully sustainable ingredients.
- Back-up approach: How would people expect the ingredients to be sustainable