Interview 9

Who Did You Interview?

  • Pensioner

Demographics That Might Provide Helpful Context for Their Responses

  • Female
  • 67 years old
  • Prior to her pension she worked at a local bank

Key Findings from the Interview

  • Would you consider yourself as a first-mover when it comes to new products? Or are you waiting for products to be widely used?
  • Over the majority of lifetime she described herself as a person that enjoys products that are widely used and have a proven track record. One of the few examples she mentioned where she would have considered herself a first-mover was her purchase of an e-Bike.

  • For what reasons did you buy that e-Bike?
  • She explained that she has serious problems with her knees and therefore couldn't drive a normal bike. To keep doing some sports activities and fight her age, she found an e-Bike to be the perfect product. Besides, she uses her e-Bike to go shopping at local groceries.

  • When and how do you recharge your e-Bike?
  • Usually she is recharging her e-Bike over night, with electricity from one of her sockets within her house. She mentioned that she does not have any sort of eco electricity contract, but refers to an average energy mix.