Composite Character Profiles


  • 38 years old
  • Restaurant Owner
  • loves finding innovative ways to improve his restaurant and dining experience
  • not very well versed in using technology
  • Is a declining local business losing business to more convenient fast-food chains


  • 12 years old
  • playful, and loves exploring the outdoors; especially loves going hiking and sight seeing in the vast nature
  • very well versed in technology, owns an iPhone 12 Max
  • started an environment awareness club at his school

Billy G

  • Owner of Uber Eats
  • 56 years old
  • very well informed of the business industry, and has numerous contacts to other businesses
  • his business has been booming in times of COVID as more and more people started ordering food online
  • raised the price of delivery fee recently

Generous Jean

  • 49 years old
  • manages and volunteers to help out at the homeless shelter often, providing and organizing food, water, and shelter for the poor
  • understands that businesses are starting to raise prices because no one is buying their products due to COVID restrictions
  • is seeking a new better way to help out the less fortunate