Demographics That Might Provide Helpful Context for Their Responses
49 years old, 2 children
A highly educated psychiatrist
Environmentally conscious
Has the means to purchase services
Key Findings from the Interview
My mother uses multiple services that help her to be more sustainable, like Blue Land Cleaning Supplies, a service that ships biodegradable packaged cleaning tablets that can be added to reusable spray cans with water. This by itself is a hugely sustainable service whose only issue is slow delivery speed.
We also pay extra for a wind-power electricity subscription, WindSource, so that Xcel Energy will provide us with a majority of wind power for our home.
This may not be a good business model, however, because it relies on the consumer wanting to pay more simply for sustainability, not a better service. My mother is the type of person to do this, but other people will want to cut costs for themselves to be sustainable.
We could make a service that lowers the price of or outsources solar/wind energy to make it more appealing to people and also make money.