[Just Average Joe] needs [a more engaging way to easily contribute to environmental sustainability] because [wants to elevate his environmental contribution without monumental effort]

[Busy Brenda] needs [a convenient service/method of living sustainably] because [she has no time to devote to planning anything or participating in anything (local events, clean-ups) other than work]

[Poor Paul] needs [a resource that allows him to live sustainably and reduce the negative effects of waste and environmental problems around him (but without spending a lot of money)] because [these environmental issues are negatively affecting his daily life]

[Student Samantha] needs [a sustainable service caterable to her non-environmentally conscious family] because [she cares about the environment and wants to introduce her family to her cause]