[Woke William] needs [an easy and proactive way to recycle and encourage his housemates to help] because [wants to be more involved and knowledgeable about the waste management services]

[Unsure Ursula] needs [to know more about recycling, reusing and reducing his waste] because [he doesn't want to contribute to the plastic issue he sees]

[Aware Thomas] needs [ more opportunity innovating on plastic, waste, and energy waste management technology sector] because [they believe that it is necessary for humanity to focus on that (waste management technology)]