Who Did You Interview?
- Mother
Demographics That Might Provide Helpful Context for Their Responses
- 60-years old
- Originally from Venezuela
- Lives in Southern California
- Has two children (including me :) )
Key Findings from the Interview
- Some members of older demographics have a harder time researching and are unaware of newer or trending unethical brands.
- also, don’t know sustainable brands
- Many people may hold on to items or participate in overconsumption because of sentimental attachments.
- General awareness & knowledge gap
- Many people have a general awareness of fast fashion but are unaware of how to start shopping sustainably or don’t have a deep understanding of the concept
INTERVIEW NOTES:
- Prefers quality over quantity
- Buys new clothes occasionally, mostly for special occasions.
- Shops mainly at malls and well-known stores
- understands the concept of fast fashion but isn’t deeply knowledgeable
- associated fast fashion with cheaper quality products
- does not know which stores or companies partake in unsustainable with the exception of online stores
- not very familiar with sustainable brands
- looks for quality and reasonable prices when shopping
- has social media and sourcing some inspiration from posts/ads
- since she doesn't shop online, it doesn’t directly purchase via social media
- likes being able to try things on in-store
- looks for comfort and appearance/confidence
- prefers classic styles
- price is more of a factor than environmental impact
- very sentimental —> doesn’t clean out closet much
- mainly passes down clothing when she cleans out closets
- wants to learn more about sustainable practices and options
- wants a simple guide and easy tool to identify sustainable brands
- wants something that helps keep her closet sustainable or makes it easier to clean out her closet
- donating can be hard and overwhelming
- wants clothes to find a home and not be thrown out
- a clothing exchange??