Who Did You Interview?
- Cousin
Demographics That Might Provide Helpful Context for Their Responses
- 21 year-old
- College Student (Senior)
- From Atlanta, Georgia
Key Findings from the Interview
- Social media can also be a tool against micro-trends and for identifying the oversaturation of products online.
- Users enjoy a monetary exchange for clothes donations.
- How long-lasting products can be a key component in encouraging users to partake in sustainable shopping practices. However, users don’t get much insight into this when making purchases.
- Material compositions are not readily available to users or they don’t know where to find this information or know to look
- How to incorporate the simplicity and convenience of online shopping?
INTERVIEW NOTES
- Looks up online what she wants —> looks at stores online, thrifts, depop, buys new
- price, material composition, condition (if used), washing instructions
- understand the speed at which clothes are produce and its contributions to fast fashion
- i.e shein vs. small retail companies
- how long clothes last
- challenges
- trying to find correct sizing at school
- majority of shopping online
- not having a car/being far away
- cleans out closet once a year
- takes clothes to plato; second hand stores (for money)
- give nicer articles to family/friends
- donate to goodwill
- social media
- as a tool to see what is a microtrend
- oversaturation tells her whats not gonna be here months later
- investment vs. season piece
- wants to know how long an article of clothing lasts for other people
- sometimes retailers change composition of clothes/items
- know how long something lasts when bought 6 months ago vs. 1 month ago