Journal Entry For
Project 3 - Composite Characters
The Newly Married Couple
Attributes:
- Married couple in their late 20s.
- Currently residing in school accommodation.
- Prioritise mental preparedness, financial stability, and physical health.
- Dream of a 2-bedroom house with shared sleeping arrangements for the infant and a separate room for the child.
- Envision a community of parents sharing experiences and raising children together.
- Work-from-home potential with a mix of office work.
Goals:
- To transition from school accommodation to a spacious and supportive living environment before becoming parents.
- To prepare financially through subsidies and education for parenting.
- To have access to early detection health resources for children.
- To find a suitable balance between work, personal life, and future parenthood.
- To create a comfortable and flexible home that supports both private workspaces and shared family areas.
Pain Points:
- Feeling limited by their current small living space in school accommodation.
- Concerns about how their living environment might influence their decision to have children.
- Struggle to balance work and personal life expectations with the reality of parenthood.
- Desire for a private space for work and a community environment for raising children.
The Health-Conscious Duo
Attributes:
- A health-conscious couple in their 30s.
- Reside in a wellness-focused community with access to fitness centers and organic markets.
- Prioritize holistic well-being, nutrition, and physical activity in their lifestyle.
- Dream of raising a health-conscious child who understands the importance of balanced living.
- Both have careers in health and wellness fields.
Goals:
- To create a home environment that promotes healthy eating, physical activity, and mental well-being.
- To balance demanding work schedules in the health industry with parenting duties.
- To instill a strong foundation of wellness values in their child's upbringing.
- To connect with a community of parents who share their health-focused approach to parenting.
- To provide a supportive and nurturing atmosphere for their child's physical, emotional, and mental development.
Pain Points:
- Integrating health-conscious practices into their child's daily routine while addressing challenges like picky eating.
- Juggling demanding health-related careers with effective parenting strategies.
- Balancing physical activity and family time within their busy schedules.
- Finding a community of parents who share their wellness-oriented perspective.
- Designing a living space that aligns with their health-conscious values while accommodating family needs.
Ambitious Couple:
Attributes:
- In process of shifting careers to sustainability engineering
- Couple in late 20s
- Worrywarts
Goals:
- Taking care of kids while pursuing higher education and exploring different career opportunities
Pain points:
- Family history of life-threatening allergies, worried that infant will not be exposed to enough at early age in sterile facility
- While not working from home, usually taking courses in sustainability
- Separating work and parenting
- Infant needs care, other child is also very young in years and needs attention