Demographics That Might Provide Helpful Context for Their Responses
Company executive
Male
Chinese
Married
Key Findings from the Interview
Peter absolutely needs fresh food, not ok with any preserved food.
Peter strongly prefers organic food but is ok with non-organic food if organic options are not available.
Peter grew up on a farm so his family planted their own food.
Peter would not like to grow his own food again because he doesn’t have the time to do so. But he would grow his own food if the issues of water and soil is taken care of.