Who Did You Interview?
- Hyuna Kim - Friend
Demographics That Might Provide Helpful Context for Their Responses
- Residing in Jamsil, Seoul, South Korea.
- Born in 2000
- Currently studying at Sookmyung Women's University, majoring in Entrepreneurship
Key Findings from the Interview
#1. How important is the environmental impact of cosmetics when choosing a product?
→ Very important.
#2. Are there any particular ingredients or practices in the cosmetics industry that you consider to be unsustainable or harmful to the environment?
→ Checking for harmful ingredients (to both human and the environment) is crucial.
#3. What barriers or challenges do you face in finding and purchasing sustainable cosmetics?
→ Finding solid evidence about sustainability is challenging.
#4. Do you trust the claims made by cosmetic brands regarding their sustainability efforts? Why or why not?
→ Distrustful of companies as they may provide biased information for profit-seeking purposes.
#5. Are there any specific certifications or labels that you look for when buying sustainable cosmetics? Why?
→ Using a cosmetics ingredient app to avoid products containing specific chemical compounds.
#6. How do you balance your desire for sustainable cosmetics with other factors, such as price and effectiveness?
→ Willing to purchase sustainable and effective cosmetics regardless of the price (Effectiveness > Sustainability > Price).
#7. Are there any sustainable packaging practices that you consider important when it comes to cosmetic products?
→ Preferring paper packaging over plastic packaging.