Who Did You Interview?
- Friend
Demographics That Might Provide Helpful Context for Their Responses
- 21 years old
- College Student (Junior)
- Grew up in Cabo, Mexico & Illinois
- Loves Free People
Key Findings from the Interview
- Social media is a key influencer in online purchases.
- People see the product, not the impact.
- Cleaning out closets is a daunting task for many.
- INFLUENCE?
- monetary discounts for shopping sustainably
- price is a big deterrent for sustainable fashion
- Education on what specific stores are partaking in unethical/unsustainable practices is impactful.
INTERVIEW NOTES:
- buys clothes in a store/mall —> only buys things if she REALLY loves it or needs it
- only store that she knows well
- If she shouldn’t be buying clothes, she’ll wishlist items she sees online, sends list to relatives.
- will buy online if she needs it or if she sees something on instagram
- Maltilda Djerf x Sofia Richie drop
- was on the website right when the clothing dropped
- two minutes in her desired items sold out —> had to reselect items
- values quality; long lasting pieces; price
- Has an understanding of trend cycling/micro trends as a result of social media
- classic fast fashion brands —> shein, zara, h&m, bershka, mango
- is now more aware of fast fashion brands and tries to avoid shopping at certain stores
- challenges for shopping sustainably: PRICE, consumerist nature
- cleans out the closet once or twice a year
- donate clothes or pass them down to relatives
- take them to shelters
- tries not to donate to for-profit organizations i.e goodwill
- social media
- very influenceable
- if a favorite influencer/person on social media is wearing it, she’ll be more likely to buy it
- Bella Hadid posted with mini uggs then bought them (”even though they’ve been out of style for so long”)
- possible product features
- discount codes for shopping sustainably
- Knowing the sustainability or unsustainable practices of brands that aren’t as well known
- tracking my environmental impact via my purchases would make me more responsible