Who Did You Interview?
- My girlfriend
Demographics That Might Provide Helpful Context for Their Responses
- 21 years old
- College Student (Junior)
- Originally from Australia
Key Findings from the Interview
- Thrifting is a primary manner of sustainable fashion practices.
- Finding specific pieces makes sustainable shopping more difficult.
- Online shopping allows for free returns/try-ons —> additional environmental impact via shipping.
- User need —> education on TANGIBLE ACTIONS
INTERVIEW NOTES
- asks for advice from others
- thrifts clothes
- donates clothes
- cleans out closet & donates once every 3-4 months
- bought online from asos; ordered a bunch of clothes; free returns
- values fit, color, price, & uniqueness (doesn’t own it already)
- Her area of expertise is human rights, unethical labor = knowledgable of unsustainable and & unethical fashion practices in fashion (fast fashion brands)
- thrifting is cheaper
- how much I have worn something/how much others like it
- values in fashion choices —> authenticity; dressing how she wants to present; not changing personal style over others opinions; confident
- Stopped buying from bad quality brands which usually have unsustainable practices
- Shopping sustainably is hard when…
- Buying something specific; i.e buying a specific kind of jeans, specific colors
- uses social media as a source of inspiration but overall doesn't influence fashion choices much —> has found personal style
- celeb street style on social media & watchingnewyork on instagram
- wants immediate numbers/information/sourcing on brands & products
- wants to make it easier to know how long she’s had an item —> make donating and cleaning out closet easier
- thinks tools/services tracking environmental impact are a scam
- “what can I do about it?”
- something that can tell me what I can do about it; personal